Without VarentoDay 9
The order goes elsewhere.
Nine days later, a competitor gets the conversation you never had.
Every lead researched, scored, and briefed to the right rep.
Varento is the AI lead qualification service for manufacturers on Salesforce. Every inquiry is researched against your ICP, scored, and briefed to the right rep in under two minutes.
Free trial on 5 leads · No credit card required · Built for Salesforce
Inquiry
Received
Company
Fit
Owner
Next step
m.weber@muller-praezision.de
Fiber laser for 6 mm stainless?
09:14
Müller Präzisionstechnik
CNC parts · DE
87
AKAnna K.
Call this week
j.ortiz@acmesheet.com
Can you send a price list
09:02
Acme Sheet Metal Co
Distributor · US
31
Auto-archived
Skip: reseller
p.novak@kovac.si
Booth 14 visitor
08:47
Kovač d.o.o.
Fabrication · SI
52
TMTomás M.
Check region
s.lindqvist@nordtube.se
Quote for a tube laser
08:31
Nordtube AB
Tube processing · SE
81
ELErik L.
Call this week
info@brandt-blech.de
(no message)
08:05
Brandt Blechtechnik
Sheet metal · DE
74
AKAnna K.
Send case study
r.patel@veritasmed.com
Parts for a medical device line
Yest.
Veritas Medical
Med devices · US
69
JDJess D.
Book a demo
thesis@uni-stuttgart.de
Question for my thesis
Yest.
University of Stuttgart
Education · DE
8
Auto-archived
Skip: not a buyer
c.moreau@atelier-moreau.fr
Need a 2 kW source
Yest.
Atelier Moreau
Job shop · FR
44
TMTomás M.
Nurture
6 routed · 2 disqualified · avg 1m 48s
Every way a lead arrives. One qualified queue.
Web forms, trade-show scans, Salesforce, email, a spreadsheet: it all runs through the same research and the same ICP, then comes out as decisions your reps can act on.
- Website inquiry“Fiber laser for 6 mm stainless?”
- Trade-show badge scanHannover Messe · 412 contacts
- New Salesforce leadNordtube AB · created 08:31
- Email to sales@“Can you send a price list”
- CSV uploadKovač d.o.o. + 41 more
Researching
- Fit score 87 / 100Strong fit, with per-criterion reasons
- Sourced brief6 findings, each linked to its source
- Routed to Anna K.DACH sales · call this week
- Salesforce updated14 of 14 fields, owner, next step
- Disqualified: resellerNo rep time spent
Your leads aren't the problem.
What happens next is.
A good inquiry can disappear in the handoff. Follow the same lead through two very different days.
MW
New website inquiry · Tue, 09:14
“Fiber laser for 6 mm stainless?”
Markus Weber · Müller Präzisionstechnik
With Varento1m 52s
Your rep knows why to call.
87/100 fit. A new production line. A sourced brief in Anna's inbox.
Example journey and timings, shown at different time scales. Not measured customer results.
From raw lead to sales-ready brief.
Automatically, in under two minutes, with nothing new for your team to learn.
Connect once.
We connect Salesforce, or you upload a list. Every new lead enters the pipeline the moment it arrives, with nothing for your reps to remember.
M_L–04812
Müller Präzisionstechnik
Precision manufacturing · Germany
Website inquiry09:14:02
Markus Weber · New inquiry
m.weber@muller-praezision.de
We're adding capacity for stainless parts. Can your fiber lasers handle 6 mm? I'd like to discuss options.
A name and an email are enough to start.
Complete records, automatically.
Company size, industry, location, and relevant contacts, added to every lead. Your rep starts with a company profile, not a blank record.
M_L–04812
Müller Präzisionstechnik
Precision manufacturing · Germany
Company profile✓ Enriched
- Industry
- CNC precision parts
- Company size
- ~120 employees
- Location
- Stuttgart, Germany
- Applications
- Medical & aerospace
MW
Markus WeberHead of Production · Lead contact
Matched ✓Revenue estimate found. Held for verification before scoring.
Researched like your best rep would.
Website, news, certifications, and buying signals. Every finding keeps its source, so your team can see exactly what we found.
M_L–04812
Müller Präzisionstechnik
Precision manufacturing · Germany
Evidence workspace3 findings verified
COMPANY WEBSITE / CAPABILITIES
Precision with a purpose.
“We manufacture CNC precision components for medical technology and aerospace applications.”
✓ Verified finding
Manufactures parts for two of your target industries.
Revenue €15–25M Unverified · excluded from score
Example excerpts. In a real brief, each finding links to its source.
Scored against your ICP.
Trained on your criteria during onboarding, every lead gets a fit score with per-criterion reasoning and disqualifiers. Anything unverified is flagged, never invented.
M_L–04812
Müller Präzisionstechnik
Precision manufacturing · Germany
87/ 100
Strong fit
Worth a conversation.
Matched to your manufacturing ICP.
Application match
95
Industry fit
84
Buying signal
78
Size & region
90
✓ No disqualifiers foundUnverified data excluded
Delivered where reps already look.
The brief lands in the right salesperson's inbox in under two minutes, and the fit score is written back to Salesforce so your pipeline can be sorted by it.
M_L–04812
Müller Präzisionstechnik
Precision manufacturing · Germany
To Anna K. · DACH salesDelivered ✓
Your next call, with context.
87
Müller PräzisionstechnikStrong fit · Call this week
Adding a second production line. Asked about fiber lasers for 6 mm stainless. Lead with capacity and cut quality.
✓ Application match✓ Expansion signal
S
Salesforce updatedFit score · Owner · Next step · Brief
✓Your ICP, written down once. Every lead scored against it.
We turn your questionnaire or interview into scoring rules: who's in scope, what counts as a buying signal, and what rules a lead out. Every score shows its reasons.
Who is in scope
- CNC and sheet metal
- Medical, aerospace, automotive
- 50–500 employees
- DACH and Nordics
- ISO 9001 or better
What counts as a buying signal
Weight new production lines, capacity expansion, and hiring for machine operators in the last 6 months. A quote request for fiber or tube lasers is a strong signal on its own.
Disqualifiers
- Resellers and distributors
- Competitors
- Students and research
Sources checked
- Company website
- News and trade press
- Certificate registries
- Business data providers
- Salesforce history
Why this score
High fit · 87
CNC precision parts for medical and aerospace, ~120 people in Germany. Announced a second production line in March, and asked about fiber lasers for 6 mm stainless.
- Industry
- Size
- Region
- Buying signal
Start with a list, or plug into Salesforce.
The same researched, scored brief either way. Pick the input that matches how your leads arrive today.
CSV
hannover-messe-badge-scans.csv
412 rows
| Company | Contact | Note |
|---|---|---|
| Müller Präzision | m.weber@… | "fiber laser?" |
| BRANDT Blechtechnik | — | card only |
| acme sheet metal co | j.ortiz@… | — |
| Kovač d.o.o. | info@… | booth 14 visitor |
412 rows in, a brief for every company out
Trade-show scans, an old database, form fills. Back by email, same business day.
- Müller Präzisionstechnik87 · call this week
- Brandt Blechtechnik74 · good fit
- Acme Sheet Metal CoReseller · skip
- Kovač d.o.o.52 · check region
TriggerNew lead in Salesforce0:00
VarentoEnrich, research, score against your ICP1:52
InboxBrief to the lead owner
CRMFit score written to Salesforce
Lead · Müller Präzisionstechnik GmbH
Salesforce lead
- Contact
- Markus Weber · Head of Production
- Fit score
- 87 · Strong fit
- Owner
- Anna K. · DACH
- Next step
- Call this week
- Brief
- Open qualification brief
4 fields written by Varento · 09:16
We do the wiring. One session with your Salesforce admin. Briefs follow your existing assignment rules.
One inquiry in.
A clear next step out.
See how Varento turns a name and an email into the context your sales team needs. Choose a step to look closer.
From inquiry to opportunity
Every inquiry gets a next step.
Connect Salesforce or upload a CSV. A new lead starts the same research process, every time.
One setup. No extra work for your reps.
01 / 05
M_L–04812
Müller Präzisionstechnik
Precision manufacturing · Germany
Website inquiry09:14:02
Markus Weber · New inquiry
m.weber@muller-praezision.de
We're adding capacity for stainless parts. Can your fiber lasers handle 6 mm? I'd like to discuss options.
A name and an email are enough to start.
Company profile✓ Enriched
- Industry
- CNC precision parts
- Company size
- ~120 employees
- Location
- Stuttgart, Germany
- Applications
- Medical & aerospace
MW
Markus WeberHead of Production · Lead contact
Matched ✓Revenue estimate found. Held for verification before scoring.
Evidence workspace3 findings verified
COMPANY WEBSITE / CAPABILITIES
Precision with a purpose.
“We manufacture CNC precision components for medical technology and aerospace applications.”
✓ Verified finding
Manufactures parts for two of your target industries.
Revenue €15–25M Unverified · excluded from score
Example excerpts. In a real brief, each finding links to its source.
87/ 100
Strong fit
Worth a conversation.
Matched to your manufacturing ICP.
Application match
95
Industry fit
84
Buying signal
78
Size & region
90
✓ No disqualifiers foundUnverified data excluded
To Anna K. · DACH salesDelivered ✓
Your next call, with context.
87
Müller PräzisionstechnikStrong fit · Call this week
Adding a second production line. Asked about fiber lasers for 6 mm stainless. Lead with capacity and cut quality.
✓ Application match✓ Expansion signal
S
Salesforce updatedFit score · Owner · Next step · Brief
✓One brief per lead.
Everything a rep needs before the first call.
Scored against your ICP, with the reasoning per criterion. Not a black-box number.
Company snapshot, news, expansion, hiring, and talking points grounded in what we actually found.
The reasons not to pursue, called out at the top. Kill a bad lead in five seconds, not a wasted week.
Every claim links to where it came from. Anything unverifiable is flagged, not invented.
Qualification brief
Müller Präzisionstechnik GmbH
Fit score
Application match
95
Industry fit
84
Buying signals
78
Size & region
90
Recomputed from verified findings only.
Research
Makes
CNC precision parts
Serves
Medical, aerospace
Certified
ISO 13485, AS9100
Headcount
~120, up 14% this year
Announced a second production line in Marchsource
Disqualifiers
Competitor
No
Reseller or distributor
No
Region you serve
Yes, DE
Below your size floor
No
Result
None found, worth a call
Sources
Company website
9 pages
News & trade press
4 items
Business data providers
1 record
Certificate registry
2 entries
Annual revenue: couldn't verify, excluded from score.
Already in your rep's inbox.
No new dashboard to remember to open.
Varento · Lead briefTo Anna K. · DACH sales
Müller Präzisionstechnik
87/100Strong fit · Call this week
A second production line and a request for 6 mm stainless cutting make this a relevant conversation for your DACH team.
A useful first question
Ask about the timeline for the new production line, then discuss cut quality and throughput on 6 mm stainless.
Select a message to preview another lead.
What changes for your team
Seven things that are different from the day the first lead arrives.
| Area | Qualifying leads today | With Varento |
|---|---|---|
| 01Lost leads | UnknownSit unassigned in the CRM or a spreadsheet until someone remembers, or vanish entirely | Every lead routedNever lost: every lead is qualified and delivered to sales, so reps talk to more prospects and sell more |
| 02Research per lead | 20–40 min20–40 min of googling per rep, per lead, or none at all | 1m 52sDone by AI automatically, in under two minutes |
| 03Lead data in Salesforce | 2 of 14 fieldsName + email, fields half-empty | 14 of 14 fieldsEnriched: firmographics, industry, size, contacts |
| 04Fit assessment | Gut feelWhoever replied first gets called first | 87 / 100, with reasonsScore against your ICP, with reasoning and sources |
| 05Handoff to sales | A bare lead recordA row in a spreadsheet or a bare CRM record | A brief, not a rowA full brief in the right rep's inbox |
| 06Prioritization | No orderFirst-come, first-served | Best fit firstSorted by fit score in Salesforce |
| 07Setup & upkeep | No ownerNobody owns it, so the process quietly decays | Managed by usWe define your ICP with you, wire Salesforce, and keep it tuned |
One missed order costs more than a year of Varento.
A single industrial order runs into the tens or hundreds of thousands. Plans start at $49/mo, sized to your monthly lead volume. Cancel anytime.
For comparison: 50 leads a month × 30 min of research at ~$30/hr is $750 a month spent googling.
Before you book a call
How is this different from ZoomInfo, Apollo, or Clay?
Those tools give you data: firmographic fields, contact records, or a DIY enrichment table you build and maintain yourself. Varento delivers a decision: a researched brief scored against your ideal customer profile, sent to the right rep, with every claim sourced. We do the setup and upkeep; you don't learn a tool. And it runs alongside what you already have; it doesn't replace your CRM, your marketing automation, or your data subscriptions.
What happens when a score is wrong?
You tell us, and we adjust your scoring criteria. That's part of the service, not a support ticket. Because every score comes with per-criterion reasoning and sources, you can see why it scored the way it did and point at the exact criterion that's off. Scoring gets sharper with every correction.
Does the research work outside the US, or in other languages?
Yes. The research reads the prospect's website and news in whatever language they're written in. Briefs come back in English regardless of the source language.
How is the scoring personalized to our business?
During onboarding we send you a questionnaire or interview your team to define your ICP together: the industries, company sizes, certifications, applications, and disqualifiers that matter in your niche. That trains the AI on your specific criteria and builds a lead scoring and qualification method suited to your business. When your ICP changes, we update it as part of the service.
What do you need from us to start?
For a list upload: a CSV with company names or websites. For CRM mode: access to set up the Salesforce connection (we do the setup) and one working session to define your ICP.
Which CRMs do you support?
Salesforce only. We build for manufacturers on Salesforce, so the integration goes deep instead of wide. If you work from spreadsheets, the list-upload mode covers you.
How fast do reps get the brief?
In CRM mode, under two minutes from the moment the lead is created. List uploads come back by email, usually the same business day.
Isn't AI research unreliable? What about hallucinations?
That's exactly why every claim in a brief links to its source: the company's own website, news, or business data providers. The fit score is recomputed outside the AI from verified criteria only; anything without a source is marked "couldn't verify" and excluded from the score, not invented. You can audit any brief in 30 seconds.
Is this just ChatGPT pointed at our leads?
No. It's a purpose-built pipeline: enrichment from business data providers, structured research of each company's site and news, and a scoring model configured to your specific ICP criteria, with source-checking guardrails a chat prompt doesn't have. The AI is the engine; the manufacturing-specific setup and verification around it is the product.
Is our lead data safe?
Yes. All data processed with our AI is encrypted in transit and at rest, and used only to produce your briefs. None of it is used for any other purpose: not for training AI models, not for resale, never shared with anyone.
What does it cost?
Three plans (Starter, Pro, Pro+) where you pick your monthly lead volume and the price adjusts, starting at $49/mo. See the pricing page for what each includes. No long-term contract.
How is this different from hiring a VA or an outsourced research team?
Speed, consistency, and honesty. A research VA takes 20–30 minutes per lead, produces copy-pasted About-page text, and never tells you when they're guessing. Varento returns a structured brief in under two minutes, applies the same ICP criteria to every lead, flags anything it couldn't verify, and links every claim to a source you can check.
See your own leads researched, scored, and briefed.
Free trial on 5 of your leads. No credit card required.