Starter
$49/ month
Cancel anytime
Full qualification pipeline
- Enrich + research + ICP scoring
- CSV list uploads, briefs by email
- ICP set up via questionnaire
Priced by lead volume, not by seat.
Every plan runs the full pipeline. Pick your monthly lead volume and the price adjusts. Your whole sales team gets the briefs. Cancel anytime.
Pro
$249/ month
Cancel anytime
Everything in Starter, plus
- Salesforce, wired by us
- Automatic briefs in under 2 minutes
- Fit score + routing in Salesforce
Pro+
Custom
Priced to your volume
Monthly leads
500+ leads / month
Everything in Pro, plus
- ICP via interview, recalibrated quarterly
- Multiple ICP profiles (up to 3)
- Direct line to the founder
Not sure yet? Start with a free trial on 5 of your own leads.
Leave your details and we'll email you trial access: results as CSV or PDF. No credit card required.
Compare plans
| Feature | StarterFrom $49/mo | ProFrom $249/mo | Pro+Custom |
|---|---|---|---|
| Features | |||
| Monthly lead volume | 25–125 | 150–500 | 500+ |
| Enrichment: firmographics + contact data | |||
| AI research: website, news, signals | |||
| ICP fit score with sourced reasoning | |||
| Disqualifiers + talking points | |||
| Briefs delivered by email | |||
| CSV list uploads | |||
| ICP setup | Questionnaire | Questionnaire | Interview + quarterly recalibration |
| Automatic briefs in under 2 minutes for new Salesforce leads | — | ||
| Fit score written back to Salesforce | — | ||
| Rep routing (region / zip / territory) | — | ||
| Multiple ICP profiles (product lines, regions) | — | — | Up to 3 |
| Support | Email + calls | Direct founder line | |
| Overage, per extra lead | $2.50 | $2 | $1.25 |
| Integrations | |||
| Email delivery (works with any CRM) | |||
| CSV / spreadsheet upload | |||
| Salesforce | — | ||
| Other CRM / custom | — | — | Talk to us |
Prices and plan contents are being finalized with early clients and may change.
Qualifying more than 500 leads a month?
Pro+ is priced to your volume, with your ICP built in an interview, up to 3 ICP profiles for different product lines or regions, and a direct line to the founder.
Do the math. 50 leads a month × 30 minutes of research each, at a loaded rep cost of ~$30/hr, is $750/mo spent googling. The bigger number is the one you never see: a single industrial order runs into the tens or hundreds of thousands, and the leads nobody got to don't show up in any report.
Not sure which plan? Try it on 5 of your leads.
No credit card required. All data processed with our AI is encrypted, used only to produce your briefs, and never used for any other purpose.